Tools: Midjourney | Photoshop | Figma | After Effects
Working with the in-house agency at Ross-Simons, our team set out to create a paid ad campaign for the holiday season. Through a brainstorming process, we came up with a fun campaign based on “silly” or “bad” holiday gift ideas, and the ending message was simple:
Just get her jewelry.
Working alongside my copywriting colleague, the two of us finessed the language we would use, as well as the final choices for the “bad gifts”. Midjourney prompts created the gift assets, and Ross-Simons jewelry was photoshopped in.
How the assets appear on a user’s feed.
Iterations of the campaign before the final layout.
We came up with several ideas for what could be “bad” or cliche gift ideas, and the idea was to let the consumer know that jewelry could be the simple and clear choice for a gift.
Color scheme chosen for the campaign: reds to fit with a holiday theme for the holiday gifting season